Skedulr is a modern, AI-powered platform designed for the homecare industry. It streamlines scheduling, care planning, finance, recruitment, and office management all from one place. The software is built for B2B use, catering primarily to companies and clinics that provide in-home care services for individuals, including elderly patients.
The “S” logo symbol represents scheduling, a negative-space hourglass, and two helping hands. The brand style is fun, playful, yet serious, with light pink as the main color. Illustrations combine graphics with real photos, while typography is kept clean with a simple sans-serif font.
The result is a sleek, versatile identity that positions Skedulr as a leader in homecare technology. The branding communicates professionalism, efficiency, and innovation, helping the company present a unified and memorable presence in a competitive market.
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