Arayah is a skincare brand that blends Korean heritage with modern simplicity. Its philosophy centers on ritual, purity, and radiance, celebrating the beauty within. Each product is crafted with intention — from cleansers that gently purify, to serums that deliver quiet strength, and masks that renew in minutes. Rooted in nature and refined by design, Arayah transforms skincare from a daily routine into a poetic ritual
The brand identity embraces minimalism with a refined elegance, balancing softness and strength. The visual system uses clean typography, a calm and radiant color palette, and spacious layouts to reflect purity and modernity. The tone of voice is poetic yet approachable, designed to inspire trust and connection.
The final identity captures Arayah’s essence — ritualistic, pure, and radiant. It creates a strong emotional connection with customers while positioning the brand as both luxurious and approachable in the global skincare market. The result is a timeless, versatile identity that elevates Arayah’s presence and resonates with its audience.
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